Everyone might have noticed Pay-per-click ads in Google or yahoo that display the ads intermingled with another related content which is known as contextual advertising. If you are selling digital cameras online, you would consider placing an ad on a website that offers electronic product reviews. Furthermore, you would also like your ad to be displayed on Google. When the keyword “buy digital camera” is typed into the search bar, the first option is often referred to as “contextual web marketing” since your ad shows up next to contextually relevant articles, and the second is known as “search engine marketing”.
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