One of the most relevant and important aspects of web marketing is what we call ‘keyword relevancy of a simple word or phrase’ that people have typed into the search engines looking for specific information that you want to provide them. As an example; if a Google searcher was looking for information on automotive photography tips, they might use some of the following more common search terms such as;
“automotive photography ,car photography tips, taking photos of cars”
If you used a keyword research tool like Micro Niche you would find that these type of phrases are sometimes much more popular search terms. If you are marketing a web page. You need to build a web page that focused on any of the single keywords above, you most likely would have a very difficult time ranking in the top 10 on Google’s search results page because of so many users of single keywords.
The competition for general and single keywords can be fierce in certain niches. Keyword competition is defined using the term Supply and demand. If a keyword phrase has a high supply and demand, it means that there are many web pages across the Internet that are using that keyword. The higher the supply and demand for that keyword. The more the competition attempting to use it for traffic.
So lets focus on “Long Tail Keywords” which are simply the longer and more targeted phrases that many people type into the search engines in general terms. In the above automotive or car photography keyword example, we looked at a few very general competitive keywords that are being used by a lot of people. So let us look at some longer tail keywords instead that people would be using.
“corvette photography tips , car photography for publishing, automotive photography, How to take pictures of cars”
Do you see the difference? People may type just about anything in the search engine. Micro Nich software shows you the number of search and suggests what people are typing in. Long tail keywords are much more targeted to a specific sub topic still can be in the thousands of searches. You will find that the nice thing about discovering long tail keywords in your particular niche is that they most likely will have a much lower level of competition, and ad words expense so it is easier to rank in the top ten web search results in the search engines.
The other great advantage is that long tail keywords bring in much more targeted traffic ready to buy. While the keyword ‘auto photography’ may be a very competitive keyword for taking photos of cars, the traffic brought in by such a keyword will be pretty broad and less targeted.
Someone discovering your site through the long tail keyword ‘corvette photography’ is looking for specific and relevant information. Your job is to provide that relevant information to them when they are searching. In doing so you stand a much more profitable chance of building trust and confidence with this visitor and converting them to your targeted newsletter sign up or registration and even purchase.
Anyone that comes to your site by a long tail keyword is typically and most likely ready to pull out the credit card on some type of purchase or action once there if the site is appealing also. Most important, you’ll find it easier to achieve a top ten ranking at the search engines for long tail keywords because search engines love relevancy.
You then need to scatter them into your page copy also. You will much more likely to draw in traffic that converts to a positive action at a higher rate. The downside is that long tail phrases will typically not generate the real high traffic numbers of more general keywords will but you are targeting here. Remember, the more general keywords are much more competitive and expensive to pay for.
I also suggest you use an analytics package like Google Analytic s in your marketing programs. You’ll actually be able to see the different types of long tail keywords that people typed in to get to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators due to the constant changing search environment and nature of people.
So your asking, is it possible to research and target long tail keywords when writing your web pages? The answer is a positive ‘yes’ and a possibly ‘no.’
Your mission is to success is to write good original relevant content that is genuinely helpful to your targeted market. You will also be automatically adding and placing long tail keywords into your copy without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. You will find that your short tail will grow longer and longer to the benefit of both you and the searcher.
In fact, you’ll find visitors getting to your site using search phrases that you would have never thought of yourself as people do type in some strange searches because of their needs at the time. This is the real successful value of focusing each of your content pages on a specific topic that provides valuable information so as to a narrow your desired targeted audience.
So the word ‘keywords’ have lead you to ‘long targeted keywords’ and ‘how to take pictures of corvettes’.