Techniques to optimize search engines like Google and Yahoo known as SEO are some what different from each other. Many websites can become well placed in a single search engine, but not the other. This is a direct result of each search engine having its own ranking algorithm, techniques and spidering.
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For example, the algorithm of Google emphasis of the anchor text involving the in-bound links is viewed differently in relevancy. Yahoo puts more emphasis on the density of keywords and meta tags in ranking.
The main reason for the difference in ranking algorithms is that Google owns the patent on the Page Rank (PR), named after Google ‘s founder Larry Page. As a result of owning this patent, other search engines need to put more emphasis on optimizing of various factors also, including the web site itself, the density of keywords (number of same keyword used) and so on.
What are the biggest differences in the algorithms of search engines?
Search engines do place a significant amount of emphasis on the number of links to your website known as inbound links. These can come from articles you write, comments you leave at blogs, and other web sites your are working with. The value of these marriages of arrival are measured on the basis of their PR (Page Rank) with Google. The other links that you receive high PR are Google Web pages, the best result of your research investments will be for a particular keyword, phrase or search term you are using.
Yahoo focuses on the website URLs, meta tags, and density of keywords found in the view web page and in the code itself. These factors can be analyzed on a web site with a limited amount of effort, which allows Yahoo to quickly and easily rank websites properly and more quickly.
How you optimize your website for Google and Yahoo! Keywords play an important factor in the search engines and customers finding you. A keyword tool like Keyword Elite is one that gets down to thousands of key words and phrases and checks on your competitors, their ads and a lot more. It can show you CPC, what keywords competitors are using, page rank and make suggestions and even help produce your adword campaign in the program. Their videos are also very helpful and complete. Key Word Elite.
The challenge facing all of any site owner is to make the most of their optimization efforts. Upon deeper research on the optimization of search engines, you need to cover all bases to succeed. To do this is to give special attention to the following guidelines.
A Narrowed keyword URL- or using your main keywords in your URL address. If your website doesn’t contain your keywords, consider purchasing a new one or creating a new page out of your root directory (eg marketingman.com / internetmarketing.htm). Having your keywords in the Web address helps to improve both your Yahoo and Google search results. Yahoo weighs address of the website as an important factor in ranking it when spidering. Google values a keyword rich URL when third-party websites place a link to your site using nothing more than a web address.
Meta Tags- They have changed. While not as important as in the past especially with Google, Yahoo still uses meta tags to help align the search engines and Web pages in ranking. Make sure your meta tags are complete and include your keyword phrases in the title, description and keywords.
Keyword Density- Between 6 to 8% is a good objective. Much has been written and discussed about the importance of the density of keywords remaining between 2 to 3%, and not over doing it. Yahoo is looking for sites with the keyword densities as high as 8%. Don’t be afraid to include your keywords in your content (recommended) of the web page. But be sure that your keyword density is not more than 8% as it will appears as spam to some.
Link Building- This is the most important factor for the increase in Google’s search results investments. Establishing a link building campaign and give a reason why other sites are linking to your site. This may include free downloads, business tools, or other valuable resources for your reader.
Sitemap- Post a map. This makes it easy for search engines to your website to spider and access all of your web pages are the most important. Site maps should be accessible from your home page and is updated regularly.
At the same time SEO optimizing for Google and Yahoo can be challenging. Seo basic principles used and working added to developing links can help you reach the SEO summit of the largest search engines. Strive to apply these techniques regularly to see greater results.
Both of these especially Google will search your first and last paraghes looking for relevent keywords to the web site. In those paragraphs use your keywords as they will be the first few lines that will show up when someone searches for that keyword. Type in a keyword in Google and then read the short introductions and see the difference others have written and why you would or would not click on it.